KNOWLEDGE BASE

AEO (Answer Engine Optimization) is the science of optimizing your brand to be the primary citation in AI-generated responses. While SEO targets Google's search result page, AEO targets the 'training data' and 'inference context' of models like ChatGPT and Gemini.

SEO is about ranking links. AEO is about being the answer. SEO focuses on keywords, backlinks, and clicks. AEO focuses on entities, structured data (JSON-LD), and citation authority. You need SEO to be found, but you need AEO to be trusted by AI.

No. The underlying technology is fundamentally different. SEO optimizes for a crawler (Googlebot). AEO optimizes for a Large Language Model (LLM). LLMs do not 'rank' lists; they synthesize answers based on probability and trust scores. The optimization techniques required are completely unique.

No, they work in tandem. Traditional SEO is still vital for navigational searches (e.g., finding your login page). AEO captures the informational queries (e.g., 'Best AEO agency in San Diego') where users are switching to AI chatbots instead of Google.

An Answer Engine (like Perplexity, ChatGPT, or Google's AI Overviews) provides a direct, synthesized answer to a user's question, rather than providing a list of blue links for the user to research themselves.

We optimize your brand for the 'Big 5' Answer Engines: OpenAI (ChatGPT), Google (Gemini/Search Generative Experience), Microsoft (Copilot), Anthropic (Claude), and Perplexity. Optimization for one often benefits the others due to shared training data pools.

LLMs.txt is a specialized documentation standard that acts like a 'robots.txt' for AI. It tells LLMs exactly where to find your most critical business facts, ensuring they index your core documentation correctly without hallucinating.

No. Our technology works as a 'silent layer' on top of your existing site. We inject the necessary schema markup, API endpoints, and data files without altering your visible design or requiring a migration.

Implementation is technical. It involves generating robust Schema.org entities, deploying vector-ready content, and managing your brand's presence in Knowledge Graphs. PrimaryAnswer handles this entire technical stack for you.

AI models have different retraining cycles. We typically see initial 'Knowledge Graph' pickup within 30-45 days. Full authority saturation—where your brand becomes the dominant answer for key terms—usually matures around the 90-day mark.

We track 'Share of Voice' (SoV) in AI responses. We monitor how often your brand is cited as the source in generative answers compared to your competitors, alongside traditional metrics like referral traffic from AI platforms.

For our Market Authority clients, yes. We can offer category exclusivity (e.g., 'The only Dentist we optimize in Zip Code 90210'). This ensures you are the sole authority we build up for that specific market segment.

The 'AI-Ready Foundation' tier ($899 + $99/month) is perfect for small businesses needing a foundation. 'Answer Engine' ($1,499/month) is for growing brands that need active monitoring and weekly updates. 'Market Authority' ($3,999/month) is for brands dominating a national market or requiring custom integrations.

Absolutely. Many clients start with the AI-Ready Foundation tier and upgrade to Answer Engine once they see the initial traction and want to expand their keyword dominance.

Our Voice AI is an optional add-on ($999/month). It connects to your AEO data to answer phone calls 24/7. Because it's trained on the same structured data we build for search, it answers customer questions with accuracy and can book appointments directly into your calendar.